Social Media & Product - Tinder
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Developed and executed Snapchat marketing strategy
Created cross promotional marketing strategy for the Snapchat, achieving a reach of 40k viewers a day
Researched and identified social media influencers for Tinder promotional events
Organized exclusive Tinder events across college campuses by tapping into vast network of student organizations
Executed in-app brand integrations across corporate and influencer partnerships
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1st place in Hack-a-thon for best product feature for user growth.
Spearheaded the development of women’s safety features in app.
Redesigned the profile screen for easier navigation, cleaner design, and increased promotions of Tinder Plus resulting in more conversions.
Managed the development, design, and execution of new and upcoming features