Created and executed a social media and influencer strategy across YouTube, X, TikTok, Instagram, and Snapchat that resulted in earned conversations and 20x growth in users for the Y Combinator backed app.
Led the production and creative direction of in house brand content that averaged 300K views a video and scaled the brand’s accounts from 0-50k followers targeting gamers and Twitch streamers.
Designed a Notion Template and optimized workflows, organizing content ideas, posting calendar, and KPIs that significantly increased team productivity, efficiency, and ability to make data backed decisions.
Recruited and managed a team of top content creators and infl entero create trending and evergreen short-form video content for the app’s profile that garnered upwards of 590K views per video across multiple channels.

...She stood up our entire social media strategy, all of the accounts, sourced partner creators, and executed on a plan across TikTok/Twitter/Snap/Instagram completely by herself. By the end she had built and was running a small team that regularly got hundreds of thousands of views per post and built a following of 50k+ Considering she had almost zero resources at a small startup - I’d call that a huge win."
Founder & CEO - Chris Horne