Social Media & Product - Tinder

  • Developed and executed Snapchat marketing strategy

    Created cross promotional marketing strategy for the Snapchat, achieving a reach of 40k viewers a day

    Researched and identified social media influencers for Tinder promotional events

    Organized exclusive Tinder events across college campuses by tapping into vast network of student organizations

    Executed in-app brand integrations across corporate and influencer partnerships

  • 1st place in Hack-a-thon for best product feature for user growth.

    Spearheaded the development of women’s safety features in app.

    Redesigned the profile screen for easier navigation, cleaner design, and increased promotions of Tinder Plus resulting in more conversions.

    Managed the development, design, and execution of new and upcoming features

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