Created and executed a social-first trending and evergreen video strategy for TikTok and Instagram that grew their following by 30K and increased their video view average by 4x.

Produced trending and evergreen social media content from existing hotel videos which resulted in over 5,000 resort bookings during their low season.

Designed a Notion Template and optimized workflows, organizing content ideas, posting calendar, and KPIs that significantly increased team productivity, efficiency, and ability to make data backed decisions.

Recruited and managed a team of top influencers and content creators to create trending and evergreen short-form video content for the app’s profile and influencer’s pages the contributed to the 5,000 resort bookings during the low season.