MOOD MEDIA

Social strategy for brands that get it.

Meet Kendall Fuhrman

Hi, I’m Kendall, the Founder of Mood Media. I’m a Creative Strategist and Social Media Director with a passion for storytelling and a deep understanding of social platforms. After graduating from the University of Southern California, I spent a year working full-time in the industry before launching my own marketing agency.

Over the years, I’ve built and executed social strategies for top brands, including Tinder, Wondermind, TikTok, ZitSticka, and Vitamin String Quartet—driving engagement and growing communities from the ground up. My experience spans both full-time roles and freelance projects, giving me a unique perspective on what it takes to create content that resonates across organic and paid media.

As a content creator myself, I’ve collaborated with global brands like Delta, Disney, and Sephora, which has given me a hands-on understanding of influencer partnerships and what makes content truly shareable. Whether it’s spotting the next social trend, developing impactful strategies, or creating content that sparks conversation, my work is rooted in creativity backed by data-driven insights—ensuring every campaign delivers real, measurable results.

Read more about my work below and let’s collaborate to take your brand’s social presence to the next level.

What I do

Clients & Case Studies

Wondermind

Wondermind
ResortPass

ResortPass
TikTok

TikTok
Vitamin String Quartet

Vitamin String Quartet
Filta

Filta
Tinder

Tinder
MarketerHire

MarketerHire
Zitsticka

Zitsticka

Testimonial

  • "I had the joy of having Kendall at my startup for over a year as her direct manager. Kendall is great to work with! She’s an excellent communicator, great multi-tasker, very creative, and capable of building successful strategies from scratch...

    She stood up our entire social media strategy, all of the accounts, sourced partner creators, and executed on a plan across TikTok, Twitter, Snap, Instagram completely by herself. By the end she had built and was running a small team that regularly got hundreds of thousands of views per post and built a following of 50k+ Considering she had almost zero resources at a small startup - I’d call that a huge win.”

    Chris Horne - Founder

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  • "Kendall has her pulse on what is popular and trending on social, she moves quickly and is nimble, and she is a team player and always willing to do whatever it takes for the betterment of the team and the brand. Anyone would be lucky to work with her.

    Kendall stepped in when my colleague was on mat leave and what an asset to the team she was. Specifically surrounding our first brand engagement at SXSW, Kendall stepped up to the plate in every way, from renting a camera from a local film shop so we can have hi-res photography in real time, creating an in-depth and integrated social media strategy, jumping in with our co-founders to produce and share real-time social media videos for Instagram and TikTok, and managing the post-production process of the video edit for YouTube. This was at the very beginning of her working with us, and I was so impressed.”

    Michelle Wainwright - Head of Brand & Marketing

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Skills

Social Media

Content Creation

Canva

Adobe

Paid Social

Notion

Data Analysis

Final Cut

Branding

Figma

Creative Strategy

Influencer

Marketing

Videography

Brand Partnerships

Copywriting

Storytelling

Let’s work together.

Interested in working together? Fill out some info and I will be in touch shortly! We can't wait to hear from you!